ENTERPRISE EXPERIENCE. BUSINESS SUCCESS.

18+ years designing for world-class brands, now bringing that expertise to companies of every size. From UX and creative strategy to branding and pitch decks, I help teams build smarter, scale faster, and connect deeper.

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EXPLORE MY WORK

Design That Works. Strategy That Scales.

Human-centered strategy, modern design, and enterprise-level quality—built for small business growth.

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Human-Centered Design That Works

With formal Design Thinking Certification, I use empathy, clarity, and strategy to create solutions that feel intuitive, not complicated.

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Enterprise-Level Quality, Small-Business Flexibility

18+ years in enterprise UX, branding, and digital transformation, now applied to small businesses and entrepreneurs.

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Everything You Need in One Creative Partner

Web design, branding, SEO, UX, marketing, AI workflows, and retainer support — all through a structured, Design Thinking-driven process.

About Nicholas Lewis

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I'm Nicholas, a Design Thinking–certified creative strategist, UX leader, and web/branding expert based in the Dallas-Fort Worth area. With more than 18 years of experience at companies like IBM, Salesforce, DXC Technology, Michaels, and dozens of small businesses, I help brands look better, communicate better, and grow faster.

I specialize in bringing enterprise-level clarity, structure, and strategy to small businesses, entrepreneurs, and agencies who need reliable creative support without inflated agency fees.

My work blends creativity with research, process, and empathy. Every project, whether a website, a brand identity, a user experience, or an AI workflow, follows a human-centered, Design Thinking–led approach that ensures the solution actually solves the right problem.

I’m not just here to make things look good, I’m here to help you build something that works.

LET'S WORK TOGETHER

End-to-End Design. From Big Picture to Pixel Perfect.

From early-stage founders to enterprise teams, I offer design services that bring clarity, elevate brands, and deliver real business results, without the agency overhead.

Here’s the truth: good design solves problems, not just aesthetics. Whether you need a brand identity that resonates, a website that converts, or a product experience that scales. I deliver strategy-backed creative across six key areas. Each service is built to meet you where you are and move you forward.

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SEO & Analytics Foundation

Improve visibility and understand your audience. Includes keyword research, technical SEO, analytics setup, and performance tracking, built on user-first strategy.

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UX/UI Strategy & Product Design

Enterprise-grade UX work including user journeys, prototyping, design systems, dashboards, and app experiences. Rooted in Design Thinking and backed by real data.

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Branding, Identity & Visual Systems

Strategic branding that tells a story. Logos, color systems, typography, templates, and brand guidelines crafted with purpose, clarity, and creative excellence.

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Web Design & Digital Experience

High-quality, modern websites that blend design, UX, and strategy. Built on Squarespace or Shopify with a clear focus on conversion, usability, and long-term growth.

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AI Automation for Small Business

Custom AI workflows that save time and increase efficiency. Automate content, emails, client intake, and creative production with systems built around your needs.

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Creative Support & Retainers

Ongoing design help for teams and small businesses that need consistent creative work. Flexible monthly retainers with guaranteed availability.

Not sure which service you need? Let’s talk through it together.

BOOK A FREE STRATEGY CALL

A Track Record of Impact Across Global Brands

Over the last 18+ years, I’ve had the privilege of designing for some of the world’s most recognizable companies, either directly or while leading creative initiatives within top-tier organizations.

From Fortune 100 corporations to fast-moving startups, I’ve contributed to transformative digital experiences, brand evolutions, and sales-enablement strategies that drive real results. Here's a snapshot of the brands I’ve partnered with or designed for:

  • IBM logo with bold, horizontal black stripes
  • KPMG logo in black and white.
  • PepsiCo logo with stylized globe icon and bold text
  • DXC Technology logo in black and white.
  • Hewlett Packard Enterprise logo in black text on a white background.
  • Google logo in black text on a white background
  • Pizza Hut logo featuring a black hat shape above the text.
  • The logo of the brand 'CHUBB' in bold black letters
  • Philip Morris logo with crest and company name.
  • Sony logo in black text
  • Text displaying the names Booz, Allen, Hamilton separated by vertical bars.
  • The logo for Delphi, featuring the word 'Delphi' in stylized black text.
  • Golden arches logo of McDonald's fast food restaurant.
  • Xerox logo in black text
  • HP logo with black circular background and white lowercase letters
  • MOG logo in black text.
  • Fannie Mae logo with stylized house icon and text.
  • Providence St. Joseph Health logo with a black cross and text.
  • Samsung logo in black text on a white background.
  • Mondelez International logo in black text.
  • Wellpoint logo with stylized wave icon above the text.
  • Honda logo in black text on a white background.
  • Panasonic logo in black text.
  • PayPal logo with stylized 'P' and text below.
  • Michaels logo in black cursive font
  • Black circle with the letters 'EDS' in white and black color.
  • A black and white logo with the text 'Rise Up Kings' inside a shield shape.
  • Salesforce logo in black cloud shape with white text
EXPLORE MY PORTFOLIO

What Clients and Colleagues Are Saying

I’ve had the honor of collaborating with some of the brightest minds across tech, retail, and enterprise. Here’s what they had to say about working together.

  • A smiling middle-aged man with gray hair, wearing a black jacket and a red shirt, standing in front of a background with wooden shelves and books.

    “Nicholas's approach to design is holistic and forward-thinking, extending beyond mere aesthetics to encompass the entire user experience landscape. His goal is not just to make a sale but to create an environment where customers feel compelled to return, time and again.”

    Andy Schubert

  • A man with short hair, beard, glasses, wearing a blue button-up shirt and a wristwatch, smiling with arms crossed against a black background.

    "Nicholas's expertise in UI/UX Design, coupled with his collaborative spirit, leadership abilities and dedication, made a profound impact on our projects. He is a talented and driven professional who consistently delivers outstanding results."

    Sean Talluri

  • A young woman with light skin, light brown hair with reddish undertones, and blue eyes smiling outdoors with greenery in the background.

    "I particularly appreciated that Nick never hesitated to take time away from his day to talk through design ideas or answer my questions as I was exploring the UX/UI field myself. To the greater team he was always appreciated for his professionalism on calls and his expertise on accessibility considerations within designs."

    Madi Gilbert

  • A man with a bald head and beard holding a cartoon-style paper cutout of himself. The man is smiling with an open mouth, in a workshop or craft room with shelves and tools in the background.

    “No matter the challenge Nick is responsive, solution-focused, and highly empathetic to both coworkers and end-users. He took on anything asked of him and was always willing to help educate coworkers and train new team members.”

    Dave English

  • A woman with long dark hair, wearing a black shirt, smiling at the camera, against a plain white background.

    "Nicholas is an expert communicator due to his diverse career. I have benefited from working with him as a Product Manager due to his strong communication skills. Nicholas has effectively managed multiple designs for me at a time, making him an asset to any fast-paced environment."

    Cecilia Esquivel

  • Professional headshot of a man with short dark hair, wearing a black suit and white shirt, smiling softly against a gray background.

    "He has a keen eye for identifying user pain points and crafting solutions that enhance the overall user experience. He consistently comes up with innovative ideas that align with project goals and user needs while meeting deadlines."

    Luv Saraf

  • A woman with long black hair, wearing a red blazer and earrings, standing in front of a dark blue backdrop.

    " He is a matured leader with high emotional intelligence and an ability to navigate through complex problems with clarity to provide efficient and optimal business solutions. He builds relationships with stakeholders, collaborates and leads effectively."

    Praba Thiru

  • A woman with long wavy light brown hair and blue eyes smiling in an office environment.

    "Nick is a strong, kind, capable, and direct leader and a great designer, he took on a role in a chaotic department at a chaotic time and worked so hard to bring as much direction and clarity as possible."

    Liz da Silva

  • A smiling man with dark hair and a beard, wearing a navy blue sweater, in an indoor setting with blurred background.

    "Nick is an incredible digital and design professional and a joy to work with. Nick is innovative, responsive, collaborative and he always asked me relevant questions about how Michaels and Figma could more closely partner together."

    Andy Linder

Let’s Build Something Exceptional Together.

Whether you’re launching a product, evolving your brand, or need expert guidance on your next big pitch, I’d love to hear from you.

I’m currently accepting new projects and consulting opportunities. Use the form to tell me about your goals, and I’ll be in touch to schedule a free consultation. You can also connect with me directly via LinkedIn or email.